The luxury end of the New Car Market - Full of order takers..??

If your sales team are not talking to your ideal Audi demographic, who is ?
Historically, the luxury end of the car market has been plagued by order takers, not salesmen. This has meant that many sales are made up of customers you already know, visiting the showroom and saying, 'I would now like to upgrade my A6 to an A8, here is my deposit'

How would you like to reach more suitable prospects and give your sales team a chance to show their sales skill?

We can help you find the prospects, and put on an event to showcase your vehicles.


If I could get you 10 extra car sales over the next quarter, how happy would you be ?

Very, I guess is your answer.

I can find you a small number of High Net Worth Individuals for your sales team to contact each month.

You tell me the criteria, I research them, and pass the file over to you.

It will consist of :

All contact details
Are they interested - Yes or No
Last vehicle purchase, if possible
Budget available
Business or Private sale

Lets say you buy 100 prospects at £35 each (£3500). At a conservative convertion rate of 1 in 10, you get 10 car sales of at least £55,000 each.

You get 10 new customers, 90 new future prospects to go in your database and £550,000.

Good business, I think you'll agree.

What criteria should we start with ? Income bracket/location/job title..?

Once you have contacted the prospect and built up a rapport, the possibilities for extra business are there : new sales, used sales, part exchange, servicing.... we know that our data is top quality, so surely your sales team are good enough to convert just 1 prospect into business out of 10 ?

Let me know

Regards

Andy Mileham
07775 603025

http://www.astoncovert.com/
http://www.thecovertagency.eu/
http://www.happycustomers.info/

Sales/Customer Service levels in New Car Dealerships

I have been carrying out some research on new car dealerships here in the Thames Valley, and would be interested to hear if my findings are replicated UK wide.


It began because I had a new idea about how dealerships could sell more cars, so i found the name of some Sales Managers at local high end dealerships and phoned them.

Quite often they were out or unavailable, so I left a message for them to call me, leaving only my name and phone number, not my company name.

The problem is that very few (10-20%) ever called me back.

My point is :

1) The SM's didn't know I was trying to sell to them, as far as they know, I am looking to buy a BMW/Mercedes etc

2) Are their sales figures THAT good that they dont need to get new business ?

3) The message taking at these companies cannot be that bad

4) What on earth are they doing all day if they cannot call back a potential buyer ?

When I gently point out my findings to the Dealer Principal or SM himself, they deny that it could possible happen as they pride themselves on their service !

How many sales are these people missing out on ??

And all this before I even talk to them about how to improve sales by just doing better database management of their existing clients and contacts !

I am convinced I could increase vehicle sales of executive brands by 5 - 10 per month with some very simple, basic steps.

Rant over !

What are your experiences or suggestions ?

Andy