Which? Survey Best New Car Dealers for Sales/Servicing 2010

For the sixth straight year, Lexus wins this award, according to the independent buyers guide, Which?

What might surprise you more, is that Daihatsu was second...

Have a look at the full list :
http://www.which.co.uk/cars/survey/owner-satisfaction/best-car-dealers-2010/best-car-dealers-for-sales/

If you are looking to buy a new car from a dealership, you need to know what you are letting yourself in for...and you might want to consider their satisfaction levels for servicing:

http://www.which.co.uk/cars/survey/owner-satisfaction/best-car-dealers-2010/best-car-dealers-for-sales/

My work involves doing covert customer experience work in car dealerships (and other places) to ensure that the customer is getting the very best service available.
Both on the sales and servicing side.
We also contact the clients on their database, to get the full picture af past events, and gauge their satisfaction with the dealership...all vital information..
And we check that the salesman promotes the right HP package for the customer.

Contact us for more information:
http://www.astoncovert.com/
http://www.thecovertagency.eu/
http://www.happycustomers.info/

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The luxury end of the New Car Market - Full of order takers..??

If your sales team are not talking to your ideal Audi demographic, who is ?
Historically, the luxury end of the car market has been plagued by order takers, not salesmen. This has meant that many sales are made up of customers you already know, visiting the showroom and saying, 'I would now like to upgrade my A6 to an A8, here is my deposit'

How would you like to reach more suitable prospects and give your sales team a chance to show their sales skill?

We can help you find the prospects, and put on an event to showcase your vehicles.


If I could get you 10 extra car sales over the next quarter, how happy would you be ?

Very, I guess is your answer.

I can find you a small number of High Net Worth Individuals for your sales team to contact each month.

You tell me the criteria, I research them, and pass the file over to you.

It will consist of :

All contact details
Are they interested - Yes or No
Last vehicle purchase, if possible
Budget available
Business or Private sale

Lets say you buy 100 prospects at £35 each (£3500). At a conservative convertion rate of 1 in 10, you get 10 car sales of at least £55,000 each.

You get 10 new customers, 90 new future prospects to go in your database and £550,000.

Good business, I think you'll agree.

What criteria should we start with ? Income bracket/location/job title..?

Once you have contacted the prospect and built up a rapport, the possibilities for extra business are there : new sales, used sales, part exchange, servicing.... we know that our data is top quality, so surely your sales team are good enough to convert just 1 prospect into business out of 10 ?

Let me know

Regards

Andy Mileham
07775 603025

http://www.astoncovert.com/
http://www.thecovertagency.eu/
http://www.happycustomers.info/

Looking for High Net Worth Individuals..?

Historically we are an investigations company, but we realised that we can use our investigative expertise to help uncover potential prospects for a number of businesses.

This can work in 2 main ways:

1) Building a list of prospects who fit your criteria; job title, income, location and age
2) Targeting specific people; owners of certain cars, property landlords, sports/TV personalities

It has worked in the following industries :

Financial services
Car dealerships
Luxury goods
Private aircraft and yachts
Property, both domestic and holiday

I must stress that we are not talking about just supplying you with an old database.
We will source these prospects for you immediately you instruct us, so they will be upto date and relevant to you.

I have recently worked with a top name dealership who asked me to find potential buyers for a very special car (an £175k Brabus) because clearly their database of customers did not fit with this particular vehicle.

I have also been asked to uncover people who have recently got engaged, as a high end diamond supplier would like to contact them.

You probably already have databases, but as ever, how good is the information on it ? When was it last cleansed ? Do the sales team actually use it ?

What we are offering is a few, high quality contacts.

Cost starts at £30 per prospect.
No contract, buy as many or as few as you want, when you want.

5-10 in a month is a good start, you can then evaluate the information, tweak the criteria as necessary on a monthly basis, keep the outlay low and still get a regular supply of quality prospects.

What have you got to lose ?

Regards

Andrew Mileham
07775 603025 

www.astoncovert.com
www.thecovertagency.eu
www.happycustomers.info

Why do your customers buy (or not) from you..?

Do you have customers already ?

If so, have you carried out a 'customer experience' review ?

This is where you contact people on your database who either are clients, or at least you have quoted for some work for them.

The ones who are clients should be asked what made they buy from you...simple but VERY powerful question. You may be surprised at the answer.

The ones who are not clients should be asked why they did not buy from you..again simple but vital.

You get to know whats good/bad about your business and your clients get to feel valued by you, and the non-clients value your question just as much.

This kind of project will grow your business, and is much cheaper than advertising for new business !

We have carried out these projects for many companies, and the results are startling...but clients and non clients alike really appreciate the call.

We often wrap it up in a 'Customer Experience' package which can include database cleansing...

When customers feel that they are being listened to, they can become your greatest advocate...and never need paying !

Andy

Sales/Customer Service levels in New Car Dealerships

I have been carrying out some research on new car dealerships here in the Thames Valley, and would be interested to hear if my findings are replicated UK wide.


It began because I had a new idea about how dealerships could sell more cars, so i found the name of some Sales Managers at local high end dealerships and phoned them.

Quite often they were out or unavailable, so I left a message for them to call me, leaving only my name and phone number, not my company name.

The problem is that very few (10-20%) ever called me back.

My point is :

1) The SM's didn't know I was trying to sell to them, as far as they know, I am looking to buy a BMW/Mercedes etc

2) Are their sales figures THAT good that they dont need to get new business ?

3) The message taking at these companies cannot be that bad

4) What on earth are they doing all day if they cannot call back a potential buyer ?

When I gently point out my findings to the Dealer Principal or SM himself, they deny that it could possible happen as they pride themselves on their service !

How many sales are these people missing out on ??

And all this before I even talk to them about how to improve sales by just doing better database management of their existing clients and contacts !

I am convinced I could increase vehicle sales of executive brands by 5 - 10 per month with some very simple, basic steps.

Rant over !

What are your experiences or suggestions ?

Andy